Adidas and Allbirds Reveal Sustainability-Focused Partnership With Plans to Make an Athletic Shoe

Adidas and Allbirds are immersed in their own sustainability initiatives. And now, the two powerhouse footwear companies have come together in an effort to bring about a greener future. Today, Adidas and Allbirds revealed a partnership that will open each other’s suite of sustainability-focused innovations. The goals, the companies said, are to innovate manufacturing and supply chain processes and to explore renewable material resources. With this, both Adidas and Allbirds believe they can create the lowest carbon footprint ever recorded for a sport performance shoe. “Our brands don’t want to just participate in the sustainability conversation, we want to continue being catalysts and creators of substantial improvement,” Adidas VP of brand strategy James Carnes said in a statement. “The recent progress that our brands have made in the name of sustainable innovation has created the perfect momentum for this partnership to influence industry practices forever.” In a statement, Adidas and Allbirds revealed this project will eventually yield an athletic shoe that both meets the performance standards of the Three Stripes with a carbon footprint that’s analyzed using the carbon emissions measuring life cycle assessment tool of Allbirds. “Our great hope is that this partnership will catalyze other people to share both their best ideas and research so

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